01 / 04What it is
E129 in plain English
Allura Red is a synthetic dye used in confectionery and beverages. Restricted in multiple European jurisdictions; 2024 studies linked it to colitis in mouse models.
Synthetic red dye banned in Denmark, Switzerland and Sweden.
02 / 04Why it's used
A colour, not a flavour.
To restore or intensify colour lost during processing — and to make a product look more appealing on the shelf than its ingredients deserve.
colourant
03 / 04Health concerns
A real concern.
Banned in at least one major jurisdiction, or IARC group 2B (possibly carcinogenic).
Banned in
DKCHSE
04 / 04Regulatory status
How the world's regulators rule
- Australia · FSANZ
- Permitted
- Banned jurisdictions
- DK · CH · SE
- Filtr risk tier
- High risk
- Filtr score penalty
- −6 points
- Category
- Colourant
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